Learn how fulfilling Amazon orders through an outsourced fulfillment partner helps you build your brand through customized packaging, more access to customer data, and the ability to sell across multiple sales channels through a single fulfillment network.Īmazon offers three fulfillment options for third-party sellers: Fulfillment by Amazon(Amazon FBA), Fulfillment by Merchant (FBM), and Seller-Fulfilled Prime (SFP). This guide contains everything you need to know about offering 2-day shipping on Amazon and across all of your sales channels without relying on Amazon FBA. While the benefit of FBA is guaranteed Prime status, a recent consumer survey revealed that more than 80% of Prime shoppers are just as likely or more likely to purchase a non-Prime product as a Prime product – as long as 2-day delivery is still promised. Ever-evolving fees and surcharges as well as inventory limits based on changing requirements give sellers little flexibility, and a lack of visibility hinders growth. Fulfillment by Amazon (Amazon FBA) has become synonymous with speed and efficiency, but sellers may be sacrificing flexibility and scalability for the coveted Amazon Prime badge.
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